AI Insights · Timothy · January 2022
Top 5 Social Networking Apps in Ghana Q4 2021 Performance
Explore the performance trends of the top 5 social networking apps in Ghana during Q4 2021, including downloads, revenue, and active users.
In the fourth quarter of 2021, the top social networking apps in Ghana saw varied performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at how these apps fared:
MICO: Make Friends, Live Chat experienced fluctuations in both weekly revenue and downloads. The app's revenue peaked at approximately $639 in the first week of October but saw a significant drop to around $4 by the end of December. Downloads remained relatively stable with minor increases, reaching up to 65 in late October, and closing the quarter with 57 weekly downloads. Active users hovered around the 350-400 range, ending the quarter with 360 active users.
Status Saver Video Photo Save showed consistent performance with steady revenue and download numbers. Weekly revenue peaked at $218 in the last week of December, while downloads ranged from 3.3K to 4.1K throughout the quarter. The app maintained a strong active user base, starting at approximately 40.3K and ending the quarter with nearly 50K active users.
Status Saver for WA Story Save also demonstrated stable metrics. Revenue fluctuated slightly but maintained a consistent range, peaking at $178 in mid-October. Downloads saw a gradual increase, starting from 3.9K in late September and reaching 5.9K by the end of December. Active users showed a positive trend, beginning with 7.5K and closing the quarter with 13.3K.
Findo: Find my Friends, Phone saw significant growth in downloads and revenue. The app's weekly revenue climbed to a peak of $226 in mid-October. Downloads spiked notably in mid-November, reaching 2.7K. Active users followed a similar trend, increasing from 1.2K in late September to 3K by the end of November, before slightly declining to 1.5K by the end of December.
BIGO LIVE-Live Stream, Go Live maintained a relatively stable performance. Weekly revenue peaked at $1.2K in the final week of December. Downloads showed a slight decline over the quarter, starting at 1K and dropping to 663 by the end of December. Active users remained fairly consistent, with numbers ranging from 3.4K to 4K, ending the quarter with 3.8K active users.
For more detailed insights and data, visit Sensor Tower.
